πŸ“‹ Playbook β€” the plan

What to do next, in order

Step 1 β€” Score them, don't blast them. Use the 3 scoring columns and rank:

  • Hiring signal (0-3): open eng roles on their careers page. 3+ roles = hot.
  • ICP fit (0-3): B2B SaaS hiring backend/full-stack = 3. Fintech with mostly ops/sales hiring = 1.
  • Reachability (0-2): can you find the eng leader on LinkedIn in 2 min? Yes = 2.

Sort by total score. Top 20 (Tier 1) get the full 3-touch sequence. Tier 2 gets a single shot. Tier 3 β€” skip.

Step 2 β€” Enrich the top 20 this week. For each, fill:

  • Eng leader name + LinkedIn URL
  • One specific hiring signal β€” e.g. "saw your JD for Senior Backend on Nov 18"
  • Their current interview process if discoverable (often in JDs)

20 Γ— ~5 min = under 2 hrs. Do it manually. Specificity is your edge.

Step 3 β€” Outreach in batches of 5/day, not 20/day. You need to reply fast when someone bites. Blasting 20 means fumbling the 2 who reply.

Step 4 β€” Track right here. Fill touch_1_sent etc., flip replied/demo_booked, move outreach_status through the funnel. Dashboard updates live.

Step 5 β€” Irresistible offer for the first 5:

"Free for 3 months + I personally set up your interview templates + 50% off year 1 if you convert. In exchange: a testimonial and intro to 2 other YC founders if you like it."

The intro clause is the gold β€” turns first 5 customers into a referral engine.

Realistic numbers from your 61

  • 20 high-priority outreach β†’ 5-7 conversations β†’ 3-4 demos β†’ 1-2 pilots β†’ 1 paid
  • Cycle 2 (next month) with refined messaging + logo β†’ 2-3 more
  • By month 3 with referrals β†’ 5-7 total

You'll likely not hit 10 from this list alone. To hit 10, expand to non-YC Indian Series A/B SaaS, dev-heavy unicorns' hiring partners, and staffing firms as a parallel channel.

This week

  1. Today/tomorrow: score the 61, pick top 20, enrich.
  2. Day 3: Touch 1 to first 5.
  3. Day 4-7: Touch 1 to remaining 15, Touch 2 starts for first batch.
  4. Weekend: review reply rate. If <15%, messaging is off β€” iterate.
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